“The Entire Neighbourhood In Your Back Pocket” – A Yellow Pages Comeback Story

A week or two after I arrived in Toronto, I noticed that my closest TTC subway station was splattered with yellow overnight. Upon closer inspection, it turned out that Yellow Pages had completely taken over the station- every possible advertising spot and even places that probably weren’t intended for any media were splashed with yellow.

Volkswagen Knocks It Out Of The Park With “Don’t Text And Drive” Ad

The first thing I do every morning while eating breakfast is scroll through my Twitter feed and catch up on all the marketing industry and world news that I’ve missed. And whenever there’s an ad that captures my attention, it makes me excited and I make a mental note to share it. This is one