I’ve had the time of my life – Enterprize Canada 2014

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How do I even begin to describe the immense love and passion I have for Enterprize?

For those of you who do not know what Enterprize Canada is, it is the largest student-run entrepreneurship organization in Canada, and we aim to inspire, promote innovation, and instill the entrepreneurial mindset and passion into students and the community.

When people think “Entrepreneurship”, they automatically think of starting your own business. But it is so, so much more than that. Having the entrepreneurial mindset- that drive, passion, and desire to constantly innovate, improve, and excel- THAT is what we want people to understand. This mindset will carry you a long way and help you achieve success no matter what path you decide to pursue.

Our two main offerings are our Conference and Business Model Competition. This past weekend, our SOLD OUT conference took place at the Fairmont Waterfront, where we were able to share all our hard work for the past ten months with 250 delegates and speakers. Packed with amazing keynote speakers, workshops, an innovation challenge, the competition finals, a cocktail networking reception, and TONS of food, I just couldn’t help but feel so proud, seeing all of our long hours; our blood, sweat, and tears finally come together.

My biggest hope from the conference was that we were able to inspire and bring about a fresh perspective to our delegates. Even as a part of the Organizing Committee, I felt so inspired. The conference pushed me to think and act out of the box, to not be afraid to chase my dreams, and that I am stronger, smarter, and braver than I think. Getting up on the stage facing a room full of people with a microphone can be daunting- yet I did it multiple times (on a rather impromptu note) running on 30 minutes of sleep, five coffees, and lots of adrenaline.

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For the past ten months, these people have been my family, and Enterprize was something we were pouring our heart and soul into. The best part about working with such amazing, supportive people is that you really do become a family- sharing our lives and our progress on Enterprize with each other every Wednesday night has been something I’ve looked forward to, and I’m sad that it has to come to an end.

Personally, I have not pushed myself beyond my call of duty so much before, but that is what I just did since I joined the team in April. Go above and beyond, or go home. This past weekend (and honestly over the past few months), I’ve had the strangest mix of emotions- adrenaline, extreme fatigue, joy, excitement, stress, and peace all at once.

As I write this on the plane en route to Toronto for the next exciting chapter of my reading week, I can’t help but smile and feel nostalgic already. We made it, guys. We pulled off something amazing and brilliant and I could not be prouder of us. I have nothing but #eprizelove for all of you.

I’m going to miss sending you guys emails every week and consuming copious amounts of blue candy.

Love,

J

#eprize2014

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Tim Hortons and Cold Stone Creamery is the Most Delicious Partnership Ever

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I think I’m a little late on this news, but a few weeks ago while commuting to work I noticed that a Tim Hortons and Cold Stone Creamery opened up on Granville Street.

In addition to making my mouth water a little, it kind of baffled me. Why would a coffee chain and an ice cream chain decide to partner up? When I go into a coffee shop, I seldom crave ice cream, and vice versa (Besides, when I eat hot and cold foods immediately after each other, my stomach hurts). I mean, I wasn’t complaining. I remember back in the day, Cold Stone was only available in the U.S, so I’m happy that it’s finally come to Canada.

I was so curious that upon arriving at work, I googled news about the partnership between the two companies. According to Bloomberg Businessweek, co-branding will “offer customers a reason to visit … locations morning, noon, and night”, because Tim Hortons drives up tons of traffic during the morning and lunch-time periods, as it offers coffee, baked goods, sandwiches and soups, and Cold Stone peaks in the afternoon and evening as a mid-day snack or after dinner dessert.

“Our intention is to fill each other’s non-peak periods with new or even repeat customers.” says David Clanachan, Tim Hortons’ Chief Operations Officer.

Some may think that because Tim Hortons’ is more of a daily convenience good that easily fits into a busy lifestyle, while Cold Stone is an indulgent treat where customers are typically not in a rush, it would not work. But these differences actually benefit the company, as they do not cannibalize each other’s products, and draw both types of customers into the store, whereas normally they would not attract the other segment into paying a visit.

I visit Tim Hortons for my morning coffee on a daily basis, but now I would be tempted to pick up a treat because it’s conveniently placed and doesn’t require any extra effort. I am excited to see where Tim Hortons and Cold Stone takes this business partnership!